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54915 |
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20190113012934.0 |
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100329s2009 xr ||||||||||||||czecze d |
| 020 |
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|a 9788024728667
|q (váz.) :
|c 329.00 Kč
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| 040 |
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|a KAG503
|b cze
|
| 080 |
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|a 659.4
|2 h
|
| 100 |
1 |
|
|a Svoboda, Václav,
|d 1940-
|7 mzk2004222184
|4 aut
|9 87915
|
| 245 |
1 |
0 |
|a Public relations moderně a účinně /
|c Václav Svoboda
|
| 250 |
|
|
|a 2. aktual., dopl. vyd.
|
| 260 |
|
|
|a Praha :
|b Grada Publishing,
|c 2009
|
| 300 |
|
|
|a 239 s. :
|b il. ;
|c 25 cm
|
| 490 |
1 |
|
|a Expert
|
| 500 |
|
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|a Obsahuje tabulky
|
| 504 |
|
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|a Bibliografie na s. 231-232 -- Obsahuje bibliografické odkazy -- Obsahuje rejstřík
|
| 504 |
|
|
|a Rejstřík
|
| 653 |
|
|
|a reklama
|a public relations
|a komunikace
|a propagace
|a image
|a identita
|a organizace
|a management
|a sdělovací
|a prostředky
|a studie
|
| 830 |
|
0 |
|a Expert (Grada)
|9 23930
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| 910 |
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|a KAG503
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