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01493nam a2200265 4500 |
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39225 |
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20190113012104.0 |
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040218s2003 xr ||||||||||||||czecze d |
| 020 |
|
|
|a 8086119564 :
|c 250.00 Kč
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| 040 |
|
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|a KAG503
|b cze
|
| 080 |
|
|
|a 338.48
|2 h
|
| 100 |
1 |
|
|a Kiráľová, Alžbeta,
|d 1960-
|7 xx0016851
|4 aut
|9 129092
|
| 245 |
1 |
0 |
|a Marketing :
|b destinace cestovního ruchu /
|c Alžběta Kiráľová
|
| 250 |
|
|
|a 1. vyd.
|
| 260 |
|
|
|a Praha :
|b Ekopress,
|c 2003
|
| 300 |
|
|
|a 173 s. :
|b il. ;
|c 24 cm
|
| 500 |
|
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|a Obsahuje tabulky
|
| 504 |
|
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|a Bibliografie na s. 153-158
|
| 653 |
|
|
|a marketing
|a management
|a cestovní ruch
|a strategie
|a služby
|a komunikace
|a kontrola
|a prodej
|a ceny
|a modely
|a analýzy
|a učebnice
|
| 910 |
|
|
|a KAG503
|
| 999 |
|
|
|d 39225
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| 993 |
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